What is Digital Experience Monitoring (DEM)?

What is Digital Experience Monitoring?

Application Performance Monitoring (APM) measures how a SaaS or Web application performs on the backend (for Devops). End-User Experience Management (EUEM) focuses on user behavior within those applications. Network Performance Monitoring and Diagnostics (NPMD) collects network telemetry to facilitate performance degradation. Digital Experience Monitoring (DEM) combines all these tools to holistically look at the entire digital journey and see how each dependency drives successful experiences for customers and employees. These dependencies include services like the cloud, SaaS, the Internet, and home networks — things often outside your control. But your team is still responsible for delivering a great digital experience over the web.

DEM is an emerging area, a growing discipline within IT, and a new Gartner category. For IT Leaders it can help:

• Optimize the end-user experience for work from anywhere employees
• Visualize application issues such as slowness from user vantage points
• Accelerate root cause and fault analysis
• Quickly isolate bottlenecks in the service delivery chain

According to Gartner’s market guide definition for Digital Experience Monitoring

Digital experience monitoring is a performance analysis discipline that supports the optimization of the operational experience and behavior of a digital agent, human or machine, with the application and service portfolio of enterprises. These users, human or digital, can be a mix of external users outside the firewall and inside it. This discipline also seeks to observe and model the behavior of users as a flow of interactions in the form of a customer journey.

DEM or end-user performance monitoring is gaining importance in the business world by bridging IT initiatives to business outcomes such as revenue margin, customer satisfaction, employee productivity, etc. Solutions that Digital Experience Management uses include:

• Synthetic transaction monitoring
• Browser-based real-user monitoring
• Endpoint network monitoring
• Real-time network visibility for a 360-degree view of digital experience for end-users

Why is Digital Experience Monitoring Important?

IT admins face numerous challenges in this age of work from anywhere to support a remote workforce and deliver a superior digital experience. As the cloud becomes the new data center, the Internet evolves as the new gateway, and SaaS gains prominence; this combination leads to a complex hybrid operational environment. Visibility across various services, platforms, and underlying networks down to the end-user workstation has become necessary and a key driver for aligning business and technology support teams. Your team should build a robust digital experience monitoring strategy for various reasons below:

Traditional Monitoring Tools Aren’t Enough

One of the biggest challenges with existing tools is that monitoring takes place on servers and websites, but there is no insight into the real-time user experience. That’s the gap DEM vendors are trying to fill. Additionally, these tools are overly focused on metrics like MTTR or SLA that have limited to no relationship to employee satisfaction in business outcomes. Therefore, helping employees stay productive and perform their work efficiently are new goals for modern businesses.

XLA (eXperience Level Agreement) plays a significant role for organizations with a limited view of third-party cloud services, ISPs, etc. However, another limitation of these technologies is that they don’t include qualitative feedback from employees. It’s like a classic watermelon situation where all app performance metrics are green from the outside, but employee experience metrics are red from the inside. Additionally, existing DEM solutions are reactive and not proactive when it comes to resolving outages and synthetic monitoring. Even a synthetic transaction monitoring tool isn’t enough as it cant’ measure end-user experience.

Monitoring Apps You Don’t Control

Experience matters. As the digital transformation paves the way for modernizing IT infrastructure, tech managers are struggling to do their best to prepare a business case to move applications and services to the cloud. Although this type of transition is nothing new, measuring the end-user experience makes headlines for customers and employees. But when internal SaaS and web applications move to the cloud (like Exchange, SharePoint, or other), IT loses control and visibility. The same goes for accessing external enterprise SaaS applications in the company.

Understanding the workings of the cloud, the complex service provider environment, and the dependencies of service chains make monitoring a challenge. And when these services are delivered to the end-user, there are multiple hops such as local ISP, gateway, Internet, DNS, etc., along the digital journey. As a result, traditional monitoring tools fail to monitor the end-user experience and worse, locate the network bottleneck. An APM tool only measures the application health and performance and not the underlying infrastructure or user experience with a particular app.

Work from Anywhere Needs are Growing

The country is not out of the woods yet for Covid-19 and there is a continued demand to work from anywhere. Employees have adapted to a new “remote” reality, and chances are your workforce won’t want to return to the office either.

New business models are emerging that offer subscription services to work in cafes, hotels, private offices, and various residential environments. In each of these places, employees work on different laptops, mobile phones, and desktops. As a result, the Internet experience to collaborate and remain productive on these devices will be different. Thus, network admins and operators must be more than willing to incorporate these new circumstances into their SaaS monitoring strategy and adjust to this further employee experience decentralization.

Types of Digital Experience Monitoring Tools

As discussed above, traditional application and network monitoring tools are looking at one side of the IT operating model and exposing vulnerabilities for the end-user. These tools existed since networks existed but don’t provide visibility into all end-user experience issues. For example, endpoint application crashes, slow browser app, variable home Wi-Fi signals, etc., can easily cause frustration. And trust us, not all problems are going to be within your control. Some of these issues are discovered due to user-submitted helpdesk tickets and not through an automated alert function.

Synthetic transaction monitoring (STM) or active monitoring uses behavioral scripts that run 24/7 and can identify potential performance issues with SaaS apps (Microsoft 365, Salesforce, Workday) and the cloud in general. If you plan an upgraded migration in production, confidently test all changes before and after with benchmarks. As admins, you want to proactively discover all issues before they impact worker productivity. Active monitoring doesn’t wait for a user to have a problem before IT knows. So that’s network telemetry on the state and health of a SaaS application.

Real user monitoring (RUM) or passive monitoring understands application or endpoint issues from the user perspective. Installed agents record all transactions or events happening on a browser or workstation along with network synthetics to isolate issues affecting individual performance in real-time. With endpoint monitoring, you get complete coverage knowing that you have your environment covered for everyone. In other words, you are collecting deep network-connected app tracing and telemetry for any Desktop or web app an end-user uses.

The ideal DEM solution combines both of these monitoring techniques to minimize business downtime and ensure continuity. Complete your DEM strategy with:

• Active and passive monitoring of SaaS apps and digital experience score for every user
• Hop-by-hop network path visualization and analysis
• Browser plugin with secure data collection and configured URLs
• Composite device metrics (CPU, memory, I/O, Disk) collection to isolate system resource problem
• Categorization of experience across web, desktop, and network
• Troubleshooting issues on individual devices
• Consolidation of existing tools and agents, including ITSM for a single pane of glass

Digital Experience Monitoring Benefits

DEM is unleashing a new way and helping enterprises get a better grip on their operations to sustain the business with end to end monitoring. No wonder why the DEM market is growing at a double-digit compound rate, shaping enterprise digital transformation initiatives, and the momentum continues to build.

“Due to Covid, our IT model has shifted from primarily supporting call center operations to supporting a significantly larger virtual environment, and that was when we became interested in better measuring digital experiences from the end user’s perspective. Synthetic sensors in our central data centers collect performance data on Microsoft 365 but, we wanted an even more complete picture. Together with a real user monitoring on-demand solution from Exoprise, we can better understand the issues of our users at any geographic location,” said Kevin Santos, Senior Director of IT, Network Operations at BCD Travel.

Improve Employee Experience

Technology is becoming the lifeline for employees as they learn to collaborate virtually in a remote work scenario. IT can obtain a user-centric view of how apps and services are performing from the experience scores. Institutionalizing DEM across your enterprise can help answer – How is the endpoint performing? Is the problem with the ISP, provider, or individual network? Are SaaS issues affecting regional or global users? When users access a new enterprise app such as Microsoft 365, Salesforce, ServiceNow, Teams, WebEx, or Zoom — What is their overall quantified digital experience?

True Root Cause Analysis

Many vendors out there show where the problem is happening and but what about why the problem is happening? With advanced telemetry collection via synthetics and RUM, you can easily understand why a problem exists that affects user performance and productivity. Accurate root cause analysis can accurately trace the problem from an endpoint to an application to the ISP to the cloud provider in a linear service delivery chain.

Break IT Silos

Managing end-user digital experience is indeed becoming the norm. But it’s no longer the responsibility of a single team. Instead, several IT personas such as application and service owners, help desk, network administrators, NOC operators, and VDI/Citrix admins are now part of the same team delivering superior service to end-users. Why? When apps move to the cloud, app owners need to understand how remote employees consume the service. Should there be an outage, they need to work with the help desk to identify and isolate the issue. Similarly, Virtual Desktop admins need to test and ensure that workers can access IT assets and resources through VPN from their machines. And if not, they need tools like DEM to spot bottlenecks and collaborate with other personas.

Learn more

• 6 use cases of Digital Experience Monitoring
• Real user monitoring for Microsoft 365 performance issues
• How does a Digital Experience Score optimize workplaces

Benchmark SaaS Performance and User Experience with Digital Experience Monitoring

I&O leaders must use digital experience monitoring to optimize business transactions and customer journeys regardless of where workloads reside. Gartner, Market Guide to Digital Experience Monitoring, Sept 2019

In addition to ongoing monitoring with DEM, businesses can continue operating more efficiently and securely if they access instant collective network intelligence about mission-critical SaaS applications. These crowd-powered Internet insights combine application monitoring and network diagnostics across global customer locations. That way, network admins can optimize the end-user experience by adding more infrastructure capacity or suggesting upgrades to home Wi-Fi. Ultimately, you will have a strong case for network upgrades backed by crowd data and accelerate decision-making for your team.

When your remote employees are on that critical Microsoft Teams conference call and experiencing jitter, packet loss, or latency, you want to know right away. Crowd-sourced benchmarks via synthetics help you understand whether or not your network or your Teams application delivery is up to par with the anonymized aggregate. Furthermore, telemetry collection from browser and endpoint devices can provide digital experience baseline scores for immediate comparison. Users with low experience scores can receive immediate troubleshooting priority and reduce MTTR.

Crowd-sourced benchmarks help network and application monitoring teams

• Evaluate Exchange Online slow mail queue metrics with others
• Compare SharePoint online health scores against the crowd
• Test Microsoft Teams performance (RTT, connect time, jitter, packet loss) before and after network or system upgrades
• Monitor end-to-end Microsoft 365 app performance for DevOps
• View Digital Experience Scores across your entire workforce

Learn more in the video below

Best Practices to Improve Digital Experience Monitoring

There is no doubt that hybrid work is here to continue. Forrester predicts 70% of US and EU companies are planning a complete shift to hybrid work. And while future awaits us, we need to prepare ourselves for this dominant reality. Here are some of the best practices to manage and improve your digital experience monitoring process.

The Experience Strategy

Businesses now have to think about the overall experience picture if they need their employees to stay productive and efficient. As we advance, combining synthetics and real user monitoring for enterprise apps (Microsoft 365, Salesforce, Workday, etc.), legacy apps, and SaaS apps will be the right strategy for digital experience monitoring leaders. The more context and insight derived from a DEM solution, the better the troubleshooting and remote worker experience. Also, you need to measure performance in similar real user network conditions for accurate assessment.

Employee Productivity

Remember that the technology team will need to support various work models that employees desire whether from the home, office or road. This flexibility will come with challenges to resolve network issues or outages as employees relocate from one place to the other. Therefore, delivering seamless network connectivity and providing a superior digital experience becomes a priority for the entire organization. End-user experience monitoring tools leverage employee experience insights to optimize service delivery.

Service Desk Efficiency

Consolidate and integrate your existing monitoring tools with ServiceNow or any other ITSM. These tools could be network operation dashboards, legacy monitoring apps, Microsoft SCOM, CQD, etc. So when customers or employees start noticing app performance degradation no matter what location, you can receive automated alerts and start troubleshooting faster. Get coverage for the entire end-user experience.

Technology Empowerment

Equip your remote workers with workstations, PCs, or laptops with all the tools necessary to get the work done such as Microsoft Teams, Outlook, Zoom, VPN, remote access, VDI, etc. Regularly monitor app and employee experience from endpoint devices and browsers using a combination of synthetics and real user monitoring. Foster collaboration and improve the end-user computing experience.

Digital Experience Monitoring Metrics

You need to develop new metrics in collaboration with the business and eliminate those that no longer serve the company. For example, as you move to the cloud from an on-prem application, think about what KPIs (employee satisfaction, NPS, and digital experience scores) would matter with a new DEM monitoring tool. Then, tie it to business outcomes such as improved productivity, low attrition, higher revenue, etc., in the long run.

Exoprise Digital End User Experience Monitoring Solution for Business Transformation

Exoprise Digital Experience Monitoring solution offers an ultimate monitoring experience solution for your cloud, network, SaaS apps, and workplace technology. With the pandemic hitting millions of Americans working from home, IT had to pivot its operational model overnight and ensure business resumes friction-free. However, to achieve that reality, support teams need true end-user experience visibility down to the endpoint. So, in 2021 along with synthetics, we capture advanced end-user experience telemetry from endpoint devices for all thick-client apps such as Teams, Outlook, Zoom, WebEx, etc.

Download our ‘Better Together’ Whitepaper and get the best of synthetic transaction monitoring, RUM, and end-user monitoring coverage in a single solution.

There are several vendors providing experience monitoring solutions in the market. But here’s what makes our solution unique in the market.

“64% of businesses that we recently surveyed said that they are going to invest in various data and analytics technologies to improve employee experience at their firms, particularly as technology is the lifeline for employees in a remote work scenario. And over half of the businesses said that their technology teams and the individuals on those teams explicitly have a goal on providing the right technology to improve EX, so that’s a big change,” said Andrew Hewitt, Senior Analyst, Forrester.